Alexander Pedals builds hand-crafted effects pedals in Garner, North Carolina. Each Alexander Pedal is
meticulously voiced and tweaked by our sonic scientists to achieve sounds that are both instantly familiar yet
completely unique.
Alexander Pedals are designed by Matthew Farrow and a group of trusted players, builders, and friends.
Matthew has been building guitar pedals since the late 1990s, first with Pharaoh Amplifiers, and now with
Disaster Area Designs. Matthew has designed some of the most innovative effects units on the market,
including some big names he’s not allowed to tell you about.
Alexander Pedals was started for two reasons - to make great tones, and to do good. The great tones part you
probably have some idea about. As for doing good, Alexander Pedals donates a portion of the profits from
every pedal sold to charity, whether you buy from us or our dealers. Matthew’s younger brother Alex passed
away in 1987 of a form of cancer called neuroblastoma. Alexander Pedals honors his memory by helping in the
fight to end childhood cancer
